There is no such thing as free leads!

Posted by Jess on Apr 14th, 2009

Free leads? Are you kidding me? I am sorry but there is no such thing as a “free lead”.

If you have spent even a short amount of time online researching internet marketing I am sure you have come across this pitch…”I can show you how to get all your leads for free!”

What they fail to tell you is how freakin’ hard you will have to work in order to generate those leads.

In the world of internet marketing, network marketing and affiliate marketing it all boils down to a couple of things: knowing how to market and be able to generate leads/sales with that marketing.

Both of which involve one big task – research. It doesn’t matter what market you are in, if you want to generate an income from home using your computer you need to be willing and able to do research. Research your niche, research the keywords, research you competition and continued research into your marketing efforts to see what is working and what is not.

Research is time consuming, frustrating and tedious.

Yes, I don’t use paid marketing such as Google Pay Per Click or banner advertising to generate traffic and leads to my website BUT I certainly don’t consider the leads I generate free. I work damn hard to get those leads and my time is worth a hell of a lot more then a pay per click campaign.

Not to mention the money you invest in courses like Mike Dillard’s Magnetic Sponsoring or DK’s My Story Marketing in order to learn how to generate traffic and leads. And how about the web hosting, auto-responder account, graphic design work, article submission services and video camera you need in order to generate, capture and manage all of these “free leads”?

So no, there is no such thing as free leads and I am sick and tired of all these jokers boasting that they will show you how to generate them. If you think that once you invest in your chosen business opportunity that you are done investing into your business you have been seriously mislead.

Some would argue that the tools I just listed are the cost of having a business, and to a certain extent they are correct. But for the sake of this conversation they are dead wrong.

The one thing I want you take away from this rant of mine is that there is NOTHING free (or easy) about this industry. It is not for the faint of heart, the easily frustrated or those who are looking for a get rich quick opportunity. Those don’t exist either but I’ll save that for another day.

One Response

1. Latif says:

   May 19, 2009 at 12:17 pm

   Hi Jess,

   This is the first time I ever read a website seriously. I have been working over the internet for past 7-8 months to earn my living. I lost my job due to recession so I turned to internet for income. Persently I undertake administrative work over the internet.

   I will keep reading your website to see if any thing clicks for me…

   Thanks & Regards,

   Latif
   Latif

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